Are you ready to boost your spray tan business and attract a flood of new clients without breaking the bank? The good news is that marketing your business can be simple and inexpensive. In fact, by implementing a few simple strategies, you can enhance your visibility, build a loyal client base, and watch your spray tan booking grow.
Grow Your Online Presence with a Website:
Having a website is like having a 24/7 storefront that showcases your spray tan business. Thanks to user-friendly platforms like Squarespace or Wix, it doesn't have to be a daunting task. A well-designed website not only adds a professional touch but also boosts your visibility on Google. Take advantage of this platform to showcase your services, prices, and gallery of stunning spray tan transformations.
Streamline Appointments with Online Booking:
In the age of instant gratification, clients appreciate the convenience of booking their spray tan sessions online. Set up an online booking system to streamline the appointment process and eliminate unnecessary hassles. Platforms like Square Appointments, Acuity, or Gloss Genius make scheduling a breeze, providing your clients with a hassle-free experience that clients prefer than emailing or calling to book!
Craft an effective Instagram Bio:
Your Instagram bio is like your business card. Make it count! Ensure that your location is prominently displayed, allowing potential clients to know where they can find you. There's nothing worse than finding a cute studio on Instagram but having no idea where they are located, so you leave the page without a follow. Have highlights of what you offer, and key points that will attract potential clients (ex: certification, characteristics of the products used, etc). Don't forget to include a link to your online booking system.
Make Your Voicemail a Warm Welcome:
Have you missed a call? No problem! Ensure your voicemail is as inviting as your spray tan studio. A professional and friendly voicemail should include your business name, operating hours, and alternative ways for clients to connect with you. This simple touch leaves a positive impression, if someone calls and it’s just your personal voicemail or an automated one, they might assume they called the wrong number or assume the business isn't that professional and will move on to the next.
Showcase Your Expertise with Social Proof:
Word of mouth is a spray tan artist's secret weapon. Leverage the power of social proof by showcasing your work on social media. Share stunning before-and-after photos, highlight your spray tan process, and most importantly, feature client testimonials. Let the glowing reviews of satisfied clients do the talking—there's nothing more convincing than seeing real results. Share pictures of your clients regularly !
Community Collaboration for VIP Recognition:
Your local community is a goldmine of potential clients. Strengthen your local presence by collaborating with neighbouring businesses for cross-promotions and giveaways. Attend local events or sponsor community initiatives to increase visibility and demonstrate your commitment to the community. Your town or city is your VIP list—make sure they know your name!
Before shelling out big bucks on ads and marketing initiatives, ensure you've mastered these easy, cost-effective strategies. By optimizing your online presence, providing hassle-free services, and actively engaging with your community, you'll see a noticeable increase in client bookings!
This blog post was written by our master spray tan artist and trainer Natasha Lawless. Natasha has been in the industry for over 5 years and is sharing her personal experience with the issue of overspray and her opinions of the wave extraction fan after using it for 3 years.